The main challenge for Sunny was to create a brand identity that captured their unique essence, standing out in the weed industry and showcasing Sunny's passion for sustainability, experimentation, and creative freedom. The goal was to create a brand that felt like a genuine and trustworthy friend, while also challenging the stereotypes associated with the industry.
The client
Sunny is not just an ordinary weed company; it embodies the spirit of a weird best friend. They are a sustainable business that aims to make a positive impact in the controversial industry. With a vision to shed light on the benefits of the plant and create a countermovement, Sunny wants to establish a brand identity that reflects their distinctive personality.
Sunny is not just an ordinary weed company; it embodies the spirit of a weird best friend. They are a sustainable business that aims to make a positive impact in the controversial industry. With a vision to shed light on the benefits of the plant and create a countermovement, Sunny wants to establish a brand identity that reflects their distinctive personality.
Role: Visual Identity / Social Media design / Packaging / Motion Graphics
Passion Project all coordinated by me.
The solution
To address the challenge, we embraced the opportunity for creative freedom and strategic design. We developed a brand identity that combined playful and unconventional elements with a touch of quirkiness. The visual language incorporated vibrant colors, dynamic typography, and illustrations inspired by both weed and other plants. This fusion represented Sunny's commitment to not only weed breeding but also their love for all kinds of plants.
The reimagined brand identity for Sunny resulted in a captivating and memorable brand experience. The playful and quirky elements conveyed their weird best friend persona, making them approachable and relatable to their target audience. The strategic design choices emphasized Sunny's commitment to sustainability and experimentation, setting them apart from competitors.
Overall, the brand identity successfully captured Sunny's vision of being a cup half full brand. It reflected their passion, countermovement spirit, and dedication to leaving a positive mark on the industry. Sunny became a trustworthy and distinctive brand that resonated with weed enthusiasts and those looking for an alternative and inclusive approach to the plant.
